Who We Are

Pennica Financial Group is an independent financial services company in Colorado Springs that serves Colorado and many other states. For over 22 years, we have served the needs of clients that truly want to work with an independent financial professional – a professional that has the client’s interests at heart and provides open solutions – not proprietary products or services.

PFG is privately held which means we do not take direction from a behemoth corporate organization. This allows us to provide objective opinions, guidance, and counsel to our clients.

We do not compromise our ability to objectively serve our client’s interests, and will work with anyone who has a strong interest to improve their financial situation. The size of your asset pool does not inhibit our ability to serve your needs.

What Makes Us Different?

We believe the irresponsible behavior, excessive risk taking, government bailouts at taxpayer expense, and many other arrogant actions, have forced clients to demand answers and seek other solutions.

We believe that today's client wants to know that the company they are doing business with is ethical, tied to their community, and has their best interests in mind. The independent financial professional, like those associated with Pennica Financial Group, are well positioned to serve their needs.

Pennica Financial Group is independent, client focused, locally owned and community based!

Our Services


Retirement 401(k) Services

401(k), SIMPLE IRA and SEP IRA establishment for small to medium size companies. 401(k) management of existing retirement plans.

Financial Planning

Comprehensive financial planning for individuals and small/medium size businesses and employees.

Investment Advisory

(Registered Investment Advisor) services such as separately managed accounts are offered through J.W. Cole Advisors, Inc. (JWCA) an independent RIA.

Insurance Services

Life, long term care, and disability services. Group or individual through many national/international companies.

Broker/Dealer Services

Services such as mutual funds, REITS and variable products are offered through J.W. Cole Financial, Inc. (JWC), member FINRA/SIPC (an independent broker/dealer)

Our Team


Any concerns please contact JW Cole Compliance at 813-935-6776

If you are looking for an independent financial professional, look no further. 

Learn More

Latest Articles