About Us


Father and Son - Pennica Financial GroupPennica Financial Group (PFG) is an independent Colorado Springs financial services company that serves many states. Founded in late 1993 in Colorado Springs and incorporated in 2000, PFG has grown with the help of it’s loyal clients and advisors.

We offer advisory services through J. W. Cole Advisors, Inc., and financial products that are suitable for our clients. It should be noted that PFG is not owned or operated by a brokerage, bank, or insurance company. Hence, we believe that our approach is the most holistic and pure. Additionally, our Broker/Dealer and Registered Investment Advisory firm is privately held which further gives us the independence we need to make good recommendations for our clients.

Located in beautiful Colorado Springs, Colorado, Pennica Financial Group now has clients throughout the United States and other affilate operating locations.

Our motto is “we are small enough to care about the client and big enough to get the job done!”.